Hailing from Hong Kong, China, fitness model Jaffy So Ming Hei is a fitness and kick boxing personal trainer, actor and lecturer. Jaffy is quite the legend in Hong Kong and is the first-ever three-time Overall Champion at the Hong Kong Federation of Bodybuilding and Fitness and the Hong Kong China Bodybuilding and Fitness Association.


On Being an ALLMAX Athlete

Being a part of the ALLMAX Team is a dream come true. The ALLMAX brand stands for Science, Innovation, Quality and Results and it gives me the essential nutrients for my hard-training. A crucial component of my muscle building routine, I am stronger with ALLMAX standing behind me and supporting me.

Photo Gallery

Question & Answer with Jaffy So

More muscle control! I always use high reps, middle to heavy weight, more intensity & less rest between sets.

Cola & Pizza

Prawns, extra lean beef, potatoes and green peppers

Water bottles and KRUSH LOADED ready to go, towel, cap, weight lifting gloves, lifting straps and belts.

Watch movies, driving, singing ,sun tanning and wake-boarding.

My passion towards bodybuilding began when I was 19 years of age. My best friend got me started at an old fitness facility and I became fascinated with my muscle development. As my interest grew stronger, I decided to study human physiology to join the fitness industry and deepen my understanding of bodybuilding.